Maximising Return On Investment (ROI) is the main goal of every business. There are several strategies which companies employ to boost the ROI of their brand. One such effective marketing plan is performance marketing.
It is a type of strategy that is driven by measurable results. In simple words, we can say that in performance marketing, businesses are only required to pay when a specific action is achieved. This might include clicks, leads, sales or other conversions based on the brand’s requirements.
Performance marketing is solely based on the advertising outcome. It relies on data and analytics to refine the campaigns to ensure that every amount spent yields measurable results. Here are its major channels:
In this blog, we will use real-life case studies to illustrate how performance marketing can optimise marketing spend across various industries.
Performance marketing has gained significant popularity in recent years. It is ideal for companies who are looking to reach a wide audience at scale.
Here are the major advantages that make it an attractive marketing option, as stated by a performance marketing agency in Kolkata.
Now, let's dive into the case studies where BUSFAM, a reputed performance marketing agency in Kolkata, contributed to the brands’ success and helped increase their ROI by nearly 200%.
An e-commerce brand based in Kolkata was struggling to scale up its marketing efforts for a long time. Since the e-commerce sector is highly competitive, the brand was unable to acquire customers and was not receiving a satisfactory return on investment.
After in-depth market research and analysis, BUSFAM realised that the brand needed performance marketing as a part of the strategy. They made necessary adjustments to the campaigns and introduced a data-driven approach like Google Ads (PPC) and social media marketing. They used advanced targeting techniques to reach new customers and also retain the existing ones. They segmented the audience and created ads that were most likely to convert.
Soon the brand was able to increase its reach and attract potential customers. Today, the brand is one of the top e-commerce companies in Kolkata and has boosted ROI by 200% from the leads provided by us.
A real estate company specialising in residential properties was facing challenges in getting quality leads. There was a lack of bookings which eventually impacted the annual revenue. The main problem was that the company’s traditional marketing efforts were not yielding fruitful results. As a result, there was a high marketing cost with a low conversion rate, leading to wasting the advertising budget.
BUSFAM understood that the brand needed a strategy that would enhance its lead generation, maximise conversion rate and increase ROI. They implemented a data-driven performance marketing strategy to help the company achieve its goals.
Their focus included the following:
Targeted PPC campaigns: They implemented Google Ads campaigns with high-intent keywords to increase the brand’s visibility.
Social media advertising: The ads on Facebook and Instagram were created based on consumers' behaviour and interests, especially the ones who are looking for properties within a specific range.
Local SEO: The website and business listing page were optimised with local search terms so that the people residing in that particular area can find it when searching for real estate properties.
Within six months, the revenue of the brand increased by 6X. It has become one of the leading real estate companies. They were able to get satisfied buyers, and the budget was utilised properly, ensuring that every amount spent was generating high-quality leads.
BUSFAM has a team of professionals who have the marketing knowledge and expertise of diverse marketing strategies and related trends. With over 9 years of experience, they have been serving clients in both the B2B and B2C sectors.
BUSFAM has positioned itself as the best performance marketing agency in Kolkata, dedicated to driving double the ROI of clients in different industries. They create campaigns with the highest standards using the latest tools and technologies.
Here are the factors that the team always implements to ensure the success of the brands.
Performance marketing is all about yielding measurable results for companies. The above case studies showcase the power of performance marketing, thereby proving its value in the modern digital landscape.
By partnering with the best performance marketing agency in Kolkata, you can give your brand the much-needed edge, boost sales and enhance its presence in the competitive digital world.