As you may already know, SEO is a very slow proposition requiring vast investment in content marketing and technical SEO. Consequently, this process generates plenty of organic leads when done properly, but for a company that is still struggling to establish domain authority, it’s not a very good idea.
So, what’s the other option to rank on SERPs in a jiffy?
The answer is Google Ads.
So let this creative digital marketing agency take you on a short journey explaining why Google Ads are important for your business.
Google Ads is a large PPC platform. The rank of your ad depends on the quality score of your creatives and landing page and some other factors. So why should you opt for Google Ads given that Google is the largest search engine in the world in terms of users? Find out!
When you run Google Ads, you can choose the audience you wish to target. Your ads do not have to appear willy-nilly to every searcher. Based on the exact or phrase keyword match you can target an audience that is actually looking for YOUR product or service.
Organic SEO, if it at all generates leads, can also generate those leads who are interested in learning about your product rather than buying or availing of it. However, this is not the case with Google Ads. The intent of the user is to buy or avail or get their problem solved. Hence, with Google Ads, you get a better quality of leads.
You can come to the Google Ad table with any budget in mind. You do not need to run ads with a large budget and can easily make use of a shoestring budget to run your ads. A lot of this depends on the quality score of your ad and the relevancy of the ads to the search query.
When you run a Google Ad campaign this creative digital marketing agency will tell you that you have full campaign control. You can tweak any aspect of the ad even while it is running. Moreover, you can allow the ads to stabilise before you go in for a lead generation. Hence, full control of the ad campaign lies with you.
Google ads are scalable. You can generate thousands of leads with your ad campaigns. If you have a successful ad running you can simply park more money on it and then watch it explode. Google ads are effective for those companies that want to generate a lot of leads but have a limitation on time.
There is another reason you should opt for Google Ads. It’s slowly taking over the SERPs. Google Ads occupy so much space on the above-the-fold section that organic results appear lower in the search results.
Hence, you can see why Google Ads are so favourable according to this creative digital marketing agency. They give you an opportunity to make the best use of the keywords that you are targeting.
Google Ads also increase brand awareness. When browsers see your website on top, the name sticks in their mind and they become introduced to your business.
However, if you believe you have fallen for peer pressure and opted for Google Ads, think again. Google Ads is a really good investment in the long run and a better proposition than SEO for businesses with low domain authority.