How To Boost Your Business With SEO And SMM In 2021 Amidst Covid?

2020 has been quite a hectic year. Although India continues to be in jeopardy and Covid-19 is still sweeping through, businesses are slowly reviving themselves to begin their operations. But the storm is yet to pass.

We began the year on a good note, but 2021 is soon turning into a menace, a 2020 twin. The number of cases is rising up at a rapid pace and the death toll has increased by a heartbreaking number. With an alarming rise in the number of active Covid cases, the country is trying all its means to contain the spread, and one such means that we dread is expected to be in action soon. There is a high possibility of a lockdown that is soon expected to be imposed, and yet once again, the doors of these businesses are soon going to shut.

This is when digital marketing again is proven to be the rescue and emerges one more time as the best option to choose when needing promotions for your business.

If you have decided 2021 to be the year to reach your goals, don’t let Covid stop you. All you need to do is avail digital marketing services, from the leading internet advertising agencies in Kolkata

Considering the current scenario, the best way to boost your business amidst the catastrophe is SEO and SMM or Social Media Marketing. With the increase in the number of internet users, getting your business online and shaping a healthy online presence can prove highly beneficial for your business and your goals

Social media can get your customers from several platforms, namely, Facebook, Instagram, Snapchat, LinkedIn, YouTube, Twitter and more, while SEO can help you increase your online visibility and generate high-quality traffic for your website.

New to these terms?
Well, worry not. Avail digital marketing services from BUSFAM and relax while we boost your business strategically. 
Worried how? 

Here is how you can boost your business with SEO and SMM in 2021 – strategies that we make use of – 

Search Engine Optimization 

SEO or Search Engine Optimization is one of the most effective strategies that digital marketers use to increase the online visibility. Considering the current scenario, holding a significant rank on the Search Engine Result Page or SERP is of paramount importance.

To ensure effective SEO ensure the following – 

• Proper keyword research – Keyword research is one of the strongest pillars of SEO. It is the foundation on which you can build your business online and hence make sure it is proper. Everything you do for a good SEO strategy requires in-depth keyword research and is one of the most important things that you should keep in mind in 2021. Also, keep in mind the user intent while you perform your keyword research. Alternatively, avoid such confusions and hassles by availing digital marketing services. 
• Create content – By now you must be well aware of the phrase – “Content is the King”. Content can get you authenticated, shared and is also helpful in backlinks. Besides, Google loves content. 
• More backlinks – More the backlinks better is the SEO. Backlinks are an essential part of SEO that needs to be focused on this 2021. Quality and quantity backlinks help you earn customers on your website and convince purchase decisions accordingly.  
• On-page optimization – As mentioned Google loves content, On-page optimization will help you be visible to your customers. Google will always be notified as soon as you upload something on your website. If you are regular with your On-page blogs you will keep on being noticed by Google and hence be on the first page of the SERP. When doing On-page optimization, keep in mind the title tags, Meta descriptions, site speed, tags and others. 

Now that you have gained adequate SEO knowledge, let’s see how SMM is beneficial for your business. If you are still confused, it is best that you avail digital marketing services and leave it on the experts. 

Getting back to the point… 

Social Media Marketing 

How can you use social media to boost your business?

Social media is one of the greatest and easiest platforms where you can gain customer’s trust and also extend your reach. Social media is the perfect way to connect, engage and extend your customers.

Manage your social media and boost your business by – 

• Choosing the right social media platform – Choosing the right social media platform is paramount. Understand your target audience. Based on which you can select your platform. For example, if you want to target corporates, LinkedIn will be just the perfect platform for you. Similarly, if you want to target the youth, Facebook and Instagram can be great choices. 
• Choosing the right content for promotion – Understanding what content to promote with is significantly essential. Make use of proper images and words to reach your audience effectively. 
• Running contests – Who does not like prizes? Contests can be a great way to raise awareness about your brand. You can do a poll or a quiz and combine the same with a giveaway to engage your customers better and to increase customer response rate as well.    Now that you know how SEO and SMM can help your business it is time that you avail digital marketing services and boost your business. 

Get in touch with the leading internet marketing companies in Kolkata like BUSFAM and reach out to your customers conveniently. 
So what are you waiting for? Get in touch with us today.