Every business needs a creative advertising agency that understands it perfectly. This is imperative because if the ethos of the business is to be conveyed to the audience, the ad agency and the business need to be in perfect sync with each other.
That is why choosing an ad agency, especially a creative one, can be quite a daunting task. Moreover, if any business chooses unwisely, they will pay heavily in terms of branding. Therefore, it is necessary to make a proper choice and choose, not the best, but the one that is the best for the business.
So, here are 5 ways in which you can pick a creative agency that is the right match for you.
The first way to make a decision about a creative advertising agency is to check out their existing portfolio of clients. Do they work with multinationals or local companies? Do they work with mid-sized companies or large companies? Further, do they also work in a particular industry vertical or do they specialise across verticals? Once you get the answers to these questions you can come to an easier decision.
The next thing you need to look at is the budget. The budget is crucial as there is no point in breaking the bank for your marketing requirements. In case you are looking for an affordable advertising agency you can choose to work with BUSFAM, as we are one of the leading advertising agencies based out of Kolkata. Start-ups and other small-medium businesses can also reach out to us for their projects.
In this age of Zoom meetings and Google Meet, it is quite all right if the company does not work in the same location as you. However, if you require frequent meetings, back and forth, brainstorming sessions, you need to choose the company that is located near to yours, preferably, in the same city or an adjoining one. BUSFAM accommodates clients primarily from Kolkata but has worked with others across the country and the globe.
This one is hard to prove. How can one tell if the agency is credible or not? Again, go through the portfolio and make some calls. Ask if the company is credible and has delivered all the promised on time. Make more discreet enquiries and you should be fine. There are few companies that have the credibility of a Tata, and BUSFAM is one of them. We work in a transparent and honest manner.
You can make out a lot about the management skills of a creative agency based on the number of projects they have handled. If they have Case Studies available go through those and you should understand the management skills of the agency at hand. Also, management skills are evident from the first point of contact itself. Project handling capabilities also make themselves apparent in just a couple of meetings.
Therefore, in conclusion, picking a creative advertising agency is not an easy task, but we have tried to simplify it for you. When you choose to work with a particular agency, make sure they are a welcoming and friendly business, interested in a long time partnership.
BUSFAM invites you to such a long term partnership today!
We are one of the leading advertising and digital marketing agencies in Kolkata, having over 5+ years of experience. We have worked with numerous local brands across industry verticals and specialise in creating websites, PPC ad campaigns and social media branding.