Humour Over Hustle: An Effective Strategy To Increase Audience Engagement For Brands

Welcome back again, readers, to our popular segment #MarketSpotlights, an interesting series brought to you by Team BUSFAM, an expert social media marketing agency. In today’s write-up, we will explore how brands are turning Monday Blues into hilarious content and resonating with the target audience with a twist. So, let’s understand how brands are connecting with the audience with humour and making Mondays a little less miserable.

Monday—it's that day of the week again when you had to leave your weekend behind and start your hustle. Popularly known as Monday blues, it’s a moment when the carefree vibes of Saturdays and Sundays end and the reality of deadlines and meetings takes over. For most of us, the thought of starting the workweek evokes feelings of fatigue and frustration.

However, in the world of marketing, which was considered a universal struggle, brands have tapped this as the perfect opportunity to form an effective strategy to capture the attention of the audience, connect emotionally and increase engagement. 
By tapping into this old-age sentiment surrounding Mondays, brands are embracing humour to acknowledge the struggle of the individuals while also offering the audience a refreshing break from the hustle and bustle of life.

Brands That Are Nailing The Humour Over Hustle Trend

Now, let’s take a look at some of the popular brands that have turned the Monday mood into a moment marketing opportunity and engaged with the audience in a playful and fun way.

• Swiggy: Swiggy, one of the largest food delivery apps, has an interesting way to engage with the audience by incorporating witty posts, funny captions and reels. Recently the app asked a funny question on Twitter, “ If Monday was a dish, what would it be?” The answers that came from the followers were humorous, perfecting capturing the essence of the attention of the audience and turning the Monday mood into a laugh-worthy experience.
• Zomato: Zomato, another online delivery app known for its push notifications, has mastered the art of blending humour with food. The brand has taken one step forward and compared the mood of the day to bitter vegetables, thereby deeply resonating with the frustrations of the audience.
• KFC: KFC, the largest chicken restaurant chain also embraced the Monday blues trend and featured light-hearted jokes. The brand created posts with captions, “Does fried chicken count as Monday motivation? Hit like for yes.” It suggested tempting meals to provide a comforting escape.

What’s Our Take?

Brands have started to realise that humour is an important element in forming an emotional connection with the audience. Humour allows the audience to view the lighter side of the company, making it more relatable and shareable among the target audience.

The above brands created their humorous content over universal topics, which made the posts even more genuine and increased engagement rates in the form of comments, likes and shares. This increases the brand’s reach beyond the actual target audience of the company.

When it comes to struggles like Monday Blues, brands get more chances to spark direct conversations with the audience with funny responses, making the audience laugh and in tune with their daily lives.

Conclusion

In other words, humour, when used effectively in the content, can give an authentic personality to the brand and drive more engagement and growth.