Maximise Brand Awareness: Role of ORM in Digital Marketing

Online Reputation Management (ORM) plays a crucial role in digital marketing to monitor and evaluate a brand’s online presence. It involves various strategies to maintain the positive image of the brand, thereby building its credibility among the audience.

Maintaining your brand’s reviews, ratings, and testimonials will create a robust base for your business, attracting potential customers and enhancing your image in the digital landscape.

Techniques used by a digital marketing agency in Kolkata to boost the online presence of a business include social media management, content creation, responding to customers, and answering negative reviews.

Let’s discuss the role of ORM in enhancing your brand’s reputation in today’s digital era.

Importance of Online Reputation Management in Digital Marketing

With the popularity of the Internet and social media, maintaining your business's online reputation is of utmost importance. No matter if your business is small or large, ORM is an important aspect of your digital marketing strategy.

Below are the reasons why ORM is important for any brand.

• To build trust: Trust between customers and business is the backbone behind the success of any enterprise. Any brand can enhance its credibility and build trust among its audience by addressing their concerns and responding to their reviews. This credibility helps in customer loyalty and retention. 
• Keep in touch with your existing customers: Engaging with your customers via social media is an excellent way of brand recall. Staying in touch with existing customers enhances trust and loyalty and is an amazing strategy to create brand awareness and increase sales.
• To increase brand visibility: The more visible you are, the more chance you have to get successful leads for your brand. This also means lower ad costs and better long-term relationships with your customers. There are effective strategies that can increase your brand’s visibility. The visibility helps to counter negative issues. Always focus on boosting good reviews of your brand and constructing a strong reputation in this digital age.
• Manage crisis: ORM is vital in crisis management. An ORM expert of a digital marketing agency in Kolkata said that businesses should give timely and thoughtful responses to adverse situations. There are ORM tools that manage reputation crises through various channels like review sites, social media, and search engines, and also by communicating with the stakeholders. Timely crisis management reduces damage and turns damage into an opportunity.
• Influences customer decisions: At present, before buying any product, consumers search online to check the reviews and ratings of any product or service. Negative online reviews can significantly influence the customer’s decisions and eventually deter the business. On the other hand, positive customer feedback attracts potential customers. ORM helps to turn negative reviews into positive ones to grow the business.

How to Effectively Manage ORM?

Knowing what others are thinking about your brand and managing negative reviews can potentially retain existing customers and also attract new ones. But let’s know how.

• Respond to the customer’s quickly

Whenever there is a negative or positive review, it is essential to address the concern promptly. Responding to positive reviews gives the opinion that customers are appreciated which encourages them to continue supporting the business. On the other hand, a timely response to a negative review shows commitment toward customer satisfaction and willingness to resolve the query. 

• Emphasize positive reviews

One of the strategies which is implemented by a well-known digital marketing agency in Kolkata is to encourage happy clients to leave positive feedback. Businesses can politely ask customers to give feedback on their products or reviews on social media or their websites. This will act as proof to the potential customers and enhance the brand's awareness.

• Build your online presence

To manage and improve your brand’s reputation, it is crucial to build a strong online presence of your brand. For instance, You can interact with the customers, optimize the website for search engine results, and also keep updating the existing customers through content creation. By constantly engaging with the customers, one can foster a positive image of the brand.

• Manage online review

In this digital era, reviews and ratings can make or break any brand. Hence, it is essential to monitor review sites and respond to both positive and negative reviews. Some tools help to streamline review management. The tools enable the business to know what is being said about them online and respond accordingly.

Conclusion

Managing online reputation is an important strategy in digital marketing which has brought positive results. By managing their online reputation, businesses can shape their public image and attract or retain customers.

If you need help in online reputation management (ORM), you can get in touch with the digital marketing experts at BUSFAM, an award-winning 360 digital marketing and branding agency in Kolkata.