Navigating the Key Features of Digital and Traditional Branding

Have you ever wondered why some brands stay in your mind whereas others just fade away? For example, whenever we think of instant noodles, it is Maggi that comes to our mind. We ask the shopkeeper to give us a Bisleri bottle when we are thirsty because Bisleri is more than just mineral water, it is an emotion.

Now this is called the concept of branding. It touches the emotions of the customers and makes the product or service memorable among the audience. Previously, companies only leveraged the power of traditional branding. However, with the popularity of online media, it is digital branding that is taking centre stage.

There are many companies which are finding it hard to attract more customer into their fold. This is because they exactly don’t know the difference between traditional branding and digital branding.

Not knowing the techniques between the two can largely impact the way to make the audience aware of your products or services, says a marketer of a branding agency in India.

In this guide, we will discuss the difference between these branding concepts and techniques and which one should you go for to market yourself.

What is Traditional Branding?

Traditional branding is a marketing strategy that relies on timeless advertising channels like newspapers, radio, magazines, billboards, and posters to reach the target audience and build brand recognition. The goal of this type of promotion is to reach the masses and hence they make use of mass media to encourage the customers to make a purchase.

The prices and place of the products are executed depending on the distribution channels. Traditional branding may take time to create awareness of the brand.

What is Digital Branding?

With the proliferation of the internet, digital branding makes use of online channels such as search engines, social media platforms, video marketing, email marketing and affiliate marketing to promote their products and services. 
The principle of digital branding is the same as traditional marketing; the only difference is that online advertising strategies work in the digital space.

In today’s age, digital marketing has gained so much popularity that it becomes challenging to stand out from the crowd without implementing effective strategies developed by a branding agency in India. They build the promotional plan based on the target audience i.e. whether it is B2B or B2C audience.

What Makes Traditional and Branding Different from Each Other?

Both types of branding are unique in their own ways. Here are some of the key features which set them apart.

Features of Digital Branding

• Personalised interaction: Digital branding allows direct interaction with the audience and hence fosters a new relationship with the audience which helps in brand awareness and retention.
• A wide reach: The Internet is everywhere. So, you can reach a global audience with the help of digital marketing. This is a unique opportunity for brands to break geographic barriers and increase their presence.
• Measure the results: There are analytical tools with which you can measure the performance of branding strategies. If the campaigns are not giving any results, you can modify them anytime, making that brand remain adaptable to the dynamic digital space.
• Higher return: Last but not least, digital branding takes less time and hence the ROI is quite high. With less investment, you can expect more profits.

Features of Traditional Branding

• Suitable to target audience: If you want to target the local audience, advertising through platforms like local television channels, radio and newspapers is the best.
• With a presence everywhere: With the right targeting and advertising, traditional branding is quite easy to grab the audiences’ attention because its presence is everywhere. You can find the banners while coming to the workplace, driving a car or walking down the street.
• Easy implementation: Traditional branding is quite easy to implement. On the other hand, with digital branding, you are required to hire a branding agency in India that has experts who know analytical tools and techniques.
• Reach older generation: It has been found that individuals above 50 years old are more likely to spend time reading newspapers or watching television. So, it is more effective to target them with digital branding than individuals who are between 20 to 35 years old.

Which one do you need?

The answer to this question depends on which branding strategy you want to employ and whom you want to target.

Keeping in mind today’s digital presence, if you want to reach a global audience at a low cost, digital branding is the best way to do so. By hiring a reputed branding agency in India, you can develop an impactful strategy and increase your brand awareness. You can have a social media presence to interact with your customers and understand their needs. Gathering feedback will allow you to improve the marketing plan and customise it accordingly.

However, if your brand is useful for the older demographics, you can go for traditional branding. But the drawback is you cannot modify the campaign if it fails to work. In that case, you have to come up with new ads which will involve high costs and more time.

Wrapping up

Whether you want to choose digital branding or traditional branding will be determined by your business. One undeniable thing is that digital branding does what traditional does but in a better way.

So, if you want to enhance your digital reach, get in touch with BUSFAM, a premier digital marketing agency. They have experts who have served numerous clients helped them achieve their goals and made them a brand.