Reasons Why You Need a Digital Marketing Strategy in 2024

Though brands use newspapers, television and radio to market their products, online marketing has emerged as a popular medium to reach the target audience. This is because today’s buyers mostly search online to find everything related to a product/service before purchasing.

However, the digital landscape is evolving. Without so many companies trying to market their brand, it is very difficult to differentiate yourself from others without an effective digital marketing strategy.

Without an updated digital marketing plan, your brand will find it hard to survive in this competitive market. Your brand will lose clients to others which will eventually decrease your revenue and hamper the growth of the organization.

In our blog, a digital marketing company in Kolkata highlighted some of the reasons why your brand needs a robust digital marketing strategy.

Benefits of creating a result-driven digital marketing strategy for your brand

Whether your business is healthcare, finance, education, real estate or restaurant, every sector needs online marketing in 2024 to make its brand visible among the audience.

Here are some of the ways successful digital marketing will help your business.

• Increase your brand’s awareness: With the right digital marketing approach, you can reach your targeted consumers. By leveraging the various online channels, you can attract new audiences as well as retain your existing customers. Whatever the way, potential buyers will be able to associate with your brand, thereby increasing its visibility and enhancing its reputation.
• Higher lead generation: Leads can make or break your business. Successful lead conversion will eventually bring in more sales for the company. Getting more leads means you know your target audience and their preferences. So, start implementing a digital marketing plan to increase your ROI with less investment.
• Understanding your customers: Online marketing places are different from traditional marketing places in terms of their audience demographics and their tastes. So, it is extremely important to know your customers and buying capabilities before promoting your product. To do this, you need to implement strategies like online analysis, market research and examine social media platforms to gain valuable insights about consumers.
• Low cost: A few years back, marketing was expensive. It involved a lot of costs which many businesses could not afford, especially the small and medium. But now the scenario has changed. You can now hire a digital marketing company in Kolkata with little investment. It is because most of the digital marketing tools are free and the companies know how to use them in the best possible manner.  You even have options like PPC, email marketing and social media marketing to advertise your brand.
• Maintain your brand image: In this online era, it is quite easy for the audience to give reviews and ratings to your products/services. A positive review will encourage them to prefer your brand over others. Similarly, negative reviews will largely impact your brand and completely destroy its reputation. Digital marketing allows you to manage online reviews. With ORM, you can convert negative feedback into positive one by addressing a customer’s query.
• Track results: BUSFAM, a top digital marketing company in Kolkata uses tools with which they measure the success of your strategies. By knowing how well your campaigns are performing, you can change the marketing plan and improve it accordingly. Analyzing the digital marketing metrics will help understand the value of your efforts and help businesses make data-driven decisions, enhancing customer satisfaction and maintaining the budget.

Effective digital marketing strategies to follow

The perfect marketing strategy depends on the goals and objectives of your organization and it must align with your brand image. Here are some of the successful digital marketing strategies followed by BUSFAM,  a reputed digital marketing company in Kolkata are as follows:

• Content marketing: By publishing engaging and informative content, you can provide information related to their search queries. Moreover, high-quality content will help your website rank higher on search engine pages. This will make the customer return to your website to seek answers to their problems.
• Social media marketing: It is one of the cost-effective ways to expose your brand to consumers. More and more people are using social media platforms. So, brands need to choose the right social media channel to engage with the customers directly.
• PPC advertising: PPC is a reliable way to place ads on search engine pages and target customers who are genuinely interested in your product or service. You are only required to pay when a visitor clicks on your ad. 
• SEO: Search engine optimising is a way to optimise your website to rank it in Google. As a result, you will be able to bring more traffic to your site and drive more sales.

Conclusion

A well-planned marketing strategy will bring the best results for your business. At BUSFAM, we believe in making your business a brand and taking it to the next level. Our team has the required knowledge about the latest industry trends to make informed decisions and maximise ROI.