Over time, social media have evolved from a platform of communication to a place for brand promotion. What started as a way of connecting and interacting with people gradually shifted to a space where various brands engaged with the target audience to market their products.
Whenever you open any social media app, be it Facebook, Instagram, Twitter or Linkedin, you will find many business owners trying to build brand awareness on a large scale. However, not all of them achieve success amidst so much competition.
Leveraging social media to expand your business is not as easy as it sounds to be. Brands must navigate social media with care to establish an authentic connection with the customers while maintaining a professional image.
The key to success in social media is to master the etiquette. It’s like a pilot enabling businesses to have a smooth flight plan. On the other hand, without the right strategy, your brand might fail to take off as you expect it to.
If you are someone who is still wondering what social media etiquette is, this blog is a right read. So, let’s know the concept along with the necessary dos and don’ts to keep in mind.
Almost all the reputed digital marketing agencies providing social media marketing services in Kolkata follow social media etiquette to maximise brand reach, enhance communication with the consumer base and boost sales.
Social media etiquette is a set of conduct, norms, or practices that companies and individuals are expected to follow while communicating on such platforms.
Just as an individual is required to maintain some rules while having face-to-face conversations, brands should adhere to principles to create a positive image online and develop stronger connections with their followers.
Here are the following social media etiquette tips that are relevant across all platforms.
The thumb rule of providing social media marketing services is to keep the transparency and authenticity of the brand. Individuals on social media platforms want to connect with real brands. In fact, transparency is one of the crucial aspects that can make or break your business. Be authentic about your company’s mission, vision and values, which encourage brand loyalty with the audience.
Social media is not a one-way street. As a business owner, it is important to regularly engage with the followers to highlight the brand’s involvement with the community. You can take time to respond to their comments and likes or conduct a live session to get feedback about your products or services.
To increase your brand visibility, regular posting is important to bring in much-needed engagement with the campaigns. But more than the frequency of sharing content, it is the value of the post that matters. Whether you are posting blogs, articles, or captions, make sure that the write-ups are informative to resonate with the followers and gain a competitive edge.
No matter, if your brand is present on Facebook, Instagram, or LinkedIn, consistency in messages, is the tactic to present a recognisable image to the audience. Make sure to be cohesive with your brand voice and tone on all platforms. However, also keep in mind to follow the standard of each platform.
While marketing your products or services is essential to let your audience know the brand, bombarding them with continuous sales pitches might turn the consumers off, says a reputed creative branding agency providing social media marketing services in Kolkata. The main aim of social media marketing is to form long-term relationships instead of just building a consumer base.
Ignoring negative comments can further damage the brand’s reputation. Always understand the reason behind the criticism and address the issue promptly. Apologise if required and offer them a solution.
Avoid using false promotion strategies to mislead the audience at all costs. Untruthful posts might capture the attention of the followers at first glance but can backfire soon, resulting in legal action against the company’s page.
Sharing the same post with no differentiation will bore your audience and impact the brand’s reputation. Try to be creative and adjust the format of the post accordingly to keep the audience engaged.
Hope these dos and don’t help you to interact professionally on social media. It is to be remembered that when brands follow the etiquette, the audience feels respected and valued. On the other hand, poor social media practices lead to tarnished brand image and consumer loss.
If you are in search of a top social media marketing service provider in Kolkata, contact BUSFAM. They have professionals who are ready to help you improve your brand’s online presence.