Technical SEO: What It Is and How to Do It

No matter how big or small your company is, if you want to grow your business, SEO is an important aspect of the digital marketing strategy. Without an effective SEO plan, users will not be able to find your website in the search engine results pages. From our previous write-ups, you might have got a basic understanding of both On-page and Off-page SEO. In this blog, we will delve deeper into another tactic to improve your website’s visibility that falls under the SEO umbrella.

While content and backlinks often steal the spotlight, it is technical SEO which is the backbone of a well-optimised website. It is a type of SEO that helps your website to crawl and index in Google.

In this blog, we will discuss everything related to SEO what it is, its importance and how it can be implemented.

What is Technical SEO?

When it comes to availing professional SEO services, technical SEO is a crucial aspect that marketers must not ignore. It is the process of meeting the technical requirements of the search engine result pages with the goal of improving the website’s rankings. Technical SEO can break or make the performance of optimisation. With the help of technical SEO, digital marketers optimise the architecture of your website so that it can easily crawl and index in search engine pages.

In other words, we can say that if your site’s pages are not accessible to Google, users won’t find them, irrespective of how valuable your content is. Moreover, the website’s loading speed and mobile friendliness are also related to technical SEO. Hence, if you fail to increase user experience, there will be a loss of traffic to your site and eventually a decrease in revenue.

Why is Technical SEO Important?

If your website is not technically sound, you will struggle to rank well. Here are the reasons why technical SEO is crucial:

• Improved user experience: A website which is easy to navigate, loads quickly and is accessible on all devices is likely to attract and retain more target audience.
• Improved website traffic: When your website ranks higher, chances are there that the audience will see your website over others whenever they search for anything using the keywords. This leads to more leads and successful conversions.
• Remove pop-ups and other intrusive elements: Pop-ups are annoying and hinder the user’s browsing experience. They also trigger penalties from Google. With the help of professional technical SEO services from a digital marketing agency, you can stop the pop-ups and improve the UX.
• Keep the website safe and secure: Technical SEO ensures that the website is free from technical issues and also keeps the website safe from hackers.

Ways to Perform Technical SEO

Below are the effective technical SEO strategies that you can follow to keep your website functional.

• Avoid duplicate content: Having duplicate content means that your website has one or more identical information. Whenever Google come across duplicate content, it gets confused about which page to rank in the search engine pages. Make sure to address duplicate content by performing regular audits or using canonical tags to specify the preferred tags.
• Optimise URL structure: A website with an optimised URL gets crawled making it easy for the consumers to navigate. Use clear and descriptive URLs with proper keywords. Also, adopting an intuitive structure to organise the content in certain categories will be helpful.
• Eliminate bad backlinks: Sometimes, your website might attract broken backlinks which affect its rankings. Toxic backlinks even impact crawlability and indexability issues. As a part of professional SEO services, regularly check for broken links to maintain your site’s authority. You can also implement 301 redirects to guide users to the relevant pages.
• Check for crawlability and indexability issues: If your website is unable to crawl properly, there will be a decrease in the number of visitors to your site as it will not appear on the search engine pages. You can use the Google Search Console to access and remove crawl errors. Also regularly check that the important pages are not blocked by robots.txt.
• Reduce site loading time: Increased loading speed increases bounce rate, lowers engagement and decreases user satisfaction. This leads to a reduction in generating leads and conversions. To increase loading speed compress file size, minimise code and leverage catching.
• Compatible on all devices: Ensure that your website is compatible with all devices to drive more traffic. Use tools to fix any compatibility issues. Make sure that the buttons are also touchable on the mobile devices.

Conclusion

Technical SEO, On-page SEO and Off-page work together to improve your website visibility and increase organic traffic. By using these tactics, you can optimise the technical aspects of your website. Remember, you need to have thorough knowledge and expertise to perform technical SEO.

If required, you can contact BUSFAM who has experts to provide professional SEO services to propel your business to a brand.