Welcome everyone! Team BUSFAM, a top creative advertising agency, is yet again thrilled to invite its readers to our next episode of #BreakingtheAds, where we present our thoughts on inspiring advertisements around the world. In this episode, we will dive into the delightful Cadbury campaign #Milkar muh meetha karo! Let’s explore the sweet memories this advertisement brings to life.
Diwali is more than just a celebration of lights; it is a festival of shared joy and happiness. Every year, we come across Diwali ad campaigns by several brands, aiming to capture festive spirits. These campaigns are known for their themes of togetherness and love that the festival brings with it.
Cadbury is one such brand that is known for its creative Diwali ad campaigns with heartwarming narratives. The advertisements focus on the idea of sweetness not only in their products but also in cherished memories in relationships.
This year was no such exception. In the latest campaign, the brand came up with a sentimental message, “Milkar muh meetha karo!” Online technology has indeed transformed the way we communicate with each other through virtual messages. However, nothing can beat the warmth of celebrating in person, uniting people and embracing one another with laughter.
The ad starts with a conversation between a girl and her grandfather, who prefers to visit everyone and wish them amidst the Diwali celebrations, despite a backache. Being concerned, the girl says that he could have just sent a text message instead of coming in person to meet.
However, the grandfather sarcastically hints at sending Diwali emojis through messages. His reply brings out the sentiment that though technology has evolved and made communication easier, it can never replace the personal touch and warmth of interactions with loved ones, especially during festivals.
This ad is a perfect blend of emotion and social relevance and highlights the significance of togetherness. The tagline, “Milkar muh meetha karo!” brings out the idea that sharing sweets and creating memories is more meaningful than just virtual greetings.
The ad aims to target a wide demographic. It mainly resonates with nostalgic viewers, such as grandparents or older adults, who prefer to cherish in-person connections rather than engage in the digital space. It also appeals to the young audience, who rejoice in shared moments and joy, thereby balancing modernity with traditional practices.
Diwali is a festival that brings together people, and this ad beautifully captures this spirit. The heartfelt conversation between the girl and grandfather showcases how Diwali is about love, joy, and unity. The message, “Milkar muh meetha karo!” emotionally connects to those who have missed the warmth of celebrating and greeting in person.
There is no denying the fact that virtual messages are convenient; however, the physical distance they create is irreplaceable. The campaign went back to the usual way of celebrating Diwali, where the sweet-old way of exchanging gifts and sweets brought laughter and happiness into our lives.
When the grandfather says, “Technology has not evolved for us to feed sweets to our loved ones over text," it highlights the fact no emojis or messages can bring the magic of personal interactions and having sweets together.
Hence, this ad is a reminder to move from wishing digitally and rejoice in face-to-face communication to form meaningful connections.
Cadbury is such a brand that is present in everyone’s heart and home. Every year, the brand inspires customers to create sweet memories, especially during festivals. This year’s campaign message is clear: true celebration lies in the joy of meaningful connections.