Today, social media is not just about connecting with people. Rather, it is a powerful tool for expanding your business. It is an essential way to reach your target audience, gain customer feedback and increase the visibility of your brand.
Just as marketing your brand involves outdoor advertisements to encourage consumers to buy your products, promoting your business on social media platforms is also a part of your marketing plan, especially with the popularity of digital marketing.
Creating a strategic social media marketing plan is important that aligns with your company’s goals otherwise your brand will fail to communicate with the intended audience.
However, deciding on the perfect social media marketing strategy is a challenging task with so many channels, tools and features available. Moreover, if you have not partnered with the experts of a social media marketing agency, the task will become even harder.
So, if you are someone who hasn’t utilised social media as a medium to increase your brand's online visibility, this blog is a must-read for you.
In this blog, you will learn to build an award-winning social media marketing strategy to grow your business.
Social media marketing is not a new concept in the world of business. However, the way the products were advertised has changed over the years. In the earlier days, companies just used to publish their offerings, hoping to drive more customers to their websites and ultimately increase sales.
But the scenario has completely changed. Social media platforms have become crowded with more and more people using various platforms. Companies are now required to use social media effectively to build social networks and showcase their products or services.
Social media marketing refers to the process of creating content for social media platforms to market and promote your brand, establish a strong relationship with new and existing customers to increase the ROI of your business.
Almost all big and reputed brands hire a top social media marketing agency to engage and form a deeper connection with the audience through messages, comments and likes and gain valuable insights into their preferences and needs.
This allows the companies to improve their business, and increase brand loyalty to boost consumer satisfaction.
Let’s take a closer look at the ways to build a result-driven social media strategy from scratch.
Know your audience: Before planning your marketing strategy, you need to understand your audience to find their tastes and preferences. If your brands fail to align with the audience, the marketing plan will not produce results.
So, to get an idea of your buyer’s persona, start by identifying the demographics you are targeting, such as age, gender, occupation and income. You can do so by doing surveys, using Google Analytics and leveraging demographic data. For instance, the target audience for an anti-ageing skincare brand is primarily women in their mid-thirties and beyond.
Choose the right social media platform: If you are creating a social media strategy for the first time, it is better to promote your brand on some specific platforms like Facebook and Instagram. Selecting the right medium is extremely important to market your brand according to the consumer’s behavior.
For example, if you intend to increase brand loyalty and awareness among Gen Z, Instagram is the top choice. Hence, do some research to understand the strengths and weaknesses of each platform before developing the marketing strategy.
Upgrade your profile: Most of the time, marketers tend to overlook the importance of optimising their social media networks. However, the experts at BUSFAM, a reputed social media marketing agency, stated that including all the necessary information about your company is essential for the audience to know about your brand.
You can include your company’s name, year of establishment, and contact details. Here is an example, if your focus is LinkedIn, you can upgrade the profile by sharing relevant content, inserting keywords in your bio and summary and connecting with other professionals or entrepreneurs.
Make use of social commerce: Though it is a new trend to increase sales, it is gaining popularity worldwide. Social commerce is a part of e-commerce and refers to the selling and buying of products/services directly from social media. According to a report survey, it is found that users aged between 18-44 years prefer to directly buy from social media rather than visit websites.
Clinique, a brand producing skincare, cosmetics, perfumes and toiletries is the perfect example that has leveraged social commerce to grow its business. They have set up Facebook shops and shoppable Instagram posts to increase revenue.
Develop your unique brand tone: Before you start with your content strategy on social media, find out your brand’s voice and tone. BUSFAM, a top social media marketing agency focuses on developing a well-defined brand tone to showcase your brand’s values and uniqueness. To establish your brand voice, they figure out to whom your brand will communicate and then decide on the voice and tone accordingly.
For example, the brand voice of Dove, a skincare brand is empowerment and embracing body positivity. Their message is to create awareness among individuals to accept their bodies’ natural beauty.
These are some of the ways which you can follow to create your successful social media strategy. With these tips, you can build your brand’s image by using the most of social media platforms.