Web Development Services In India on Web Design Best Practices
“A website is a window through which your business says hello to the world.” – Amit Kalantri
Every company needs to have a website. It has become necessary as of 2023, the height of the digital age so to speak. This is a world that operates online. Buying and selling, browsing and learning, all activities that are necessary for a business to grow, take place online. So, it’s an erroneous statement to say that businesses do not need to have a website.
Web development services in India are highly required as small and medium businesses seek to go online to attract customers.
Websites are not just used for gleaning information about a company. They are also used in PPC campaigns for lead generation.
Brands and businesses need to pay careful attention to the website design as it is the online face of the company. There are plenty of benefits of good web design. It’s an important factor in SEO ranking and is very important in branding and creating a great first impression.
On that note, it’s essential to keep in mind some web design best practices that web developers should follow so that they design SEO-friendly websites.
Here are some best design practices that you as a web designer should adhere to.
When developing a website, there’s a strong emphasis on creating a unique and consistent brand identity. Logos, colours, and typography need to be uniform throughout the website. Website creation grows off the foundation of the brand principles. Tone, vibe and other aspects of the website should stem from the brand ethos and not the other way around.
When a user lands on your website, they ought not to be confused with it. They should know where to go and how to accomplish what they want to. If the user wants to go to the checkout page, there should be breadcrumbs that send them to that page without much fuss and botheration. If the site is pretty large and unwieldy, you need to have a navigation map in the footer.
Web development services in India nowadays choose to have a text-light website. There’s no need to bombard the user with plenty of text about your business. Instead, have a simple couple of lines that give the details of your company or your product and service. So, always go with a small amount of text. However, for ranking purposes, you will need to have a sufficient amount of content on the site. So strike a balance between the two.
White space allows the user to focus on the key elements of the page. Negative space as it is also known is very important to keep the page looking neat, tidy, and clutter-free. Use white space or negative space generously wherever you deem fit.
A lot has been written about a website being mobile responsive. Around half the traffic to the website comes from mobiles. So, if your mobile users aren’t happy with the way the site is functioning on their small screens, you need to focus on making the experience better for them. Web development services in India have their own tricks and tips when it comes to creating a mobile-friendly website.
Every sector has its own design ethos. Make careful study of the competition and see if you can find out how that sector prefers to design their websites. For example, websites in the shipping industry have specific criteria they have to follow.
Use compelling CTAs that will help your audience make a proper decision quickly. If you want your audience to try something new, use the CTA “Try Now” instead of “Buy Now” or “Sign Up”. Writing compelling CTAs is an important part of the work for content creators.
Social media handles offer a degree of credibility to the website. Include them as an option for sharing especially in the blog posts. When you integrate social media handles you’re making it simple for people to find your business. This is a common practice that you can use throughout your career.
Web development services in India are very affordable. Indian web developers have a large overseas market. BUSFAM is one of the leading web development companies in Kolkata. One of the domains in which we are experts is in creating ecommerce websites. You can check out our portfolio and learn more about the various websites we have made. For a consultation, get in touch with us.