Are you looking to increase your sales? In this online era, as digital marketing is evolving, so is pay-per-click advertising. With so many brands competing for the same audience, a strong PPC strategy will generate successful leads and increase revenue for the company. But what is PPC advertising?
PPC is an online advertising method and a digital marketing strategy where each time a user clicks on the ads, the advertisers pay. A strong PPC strategy that stands out from the crowd requires careful planning and execution.
In this blog, we will discuss the important dos and don’ts of a successful PPC campaign to ensure the success of your ads. So, let’s get started and learn how PPC works and what can be done to scale up your business.
While opting for digital marketing services in Kolkata to bring in more audience, make sure that the following do's and don’ts are kept in mind for successful PPC advertising.
Doing thorough research and identifying the target audience is very crucial to getting optimal results from a PPC campaign. Knowing your audience's demographics, interests, and behavior will help you create targeted ads that are of interest to them.
The landing pages must be optimized with an eye-catching design, clear message, and call-to-action(CTA). The landing pages are essential for the success of PPC campaigns. Moreover, the landing pages must resonate with ad copies to have a better user experience.
While creating ad copies, highlight the USP of the product or service. Also, write a compelling call-to-action (CTA) using phrases like “limited” or “exclusive deals” to attract the attention of the audience and encourage immediate engagement. By crafting compelling ad copies, you can increase the conversion rate.
The right keyword that targets the right audience is the foundation of PPC advertising. So, invest in understanding the language, the audiences use to search for the products or services. Also, when conducting research, focus on long-tail keywords that have high search volume. You can use keyword research tools to find out the search volume and difficulty of the keywords.
Ad extensions are additional information that is included in the ads about the products or services to allow the targeted audience to have a better user experience. In an effective digital marketing service in Kolkata, the experts strategically place ad extensions to improve your ads’ visibility and increase click-through rate (CTR).
With the popularity of smartphones, more and more people are using their mobile devices. Hence, make sure the PPC ads are mobile-friendly for a better experience. Consider using mobile-specific ad formats with a clear call-to-action and faster loading time.
Negative keywords are added to the PPC campaign to prevent the ads from appearing on irrelevant sites. Unnecessary searches will use the budget of the campaign and reduce the return on investment. So, make sure to update the negative keyword search list and exclude the unnecessary search terms to increase the efficiency of the campaign.
Ad quality scores help you determine the performance of your ads on the SERP page. A high-quality score determines that the PPC ads will appear at the top of the search results. A digital marketing agency in Kolkata regularly monitors the performance of the ads and makes necessary adjustments as required.
Analyzing your competitors will give you an idea about the threats and opportunities in the business. This can be done by using various tools, and strategies like SWOT analysis, market research, and social media monitoring. By understanding the condition of the market, you can improve your campaigns, ad copies, and product development for a seamless user experience. It will also help stay relevant in the market.
One of the pitfalls behind the failure of a campaign is overcomplicating the process. Keep your campaign simple and focus on the goals that target the audience. Don’t use the wrong metric, rather focus on the right technique that gives the whole idea of the product or service to the user at one glance.
By following the above dos and don’ts, you can create an effective PPC advertising campaign with a high click-through and conversion rate. A good digital marketing service includes PPC experts who can refine the strategy following the latest trends and consumer behavior to create a lucrative PPC campaign for your business.