What It Is & How Can a Branding Agency in India Help Grow Your Business

In this hyper-competitive marketplace, merely selling a product by highlighting its features is not enough. Nowadays it’s more about emotional selling to connect deeply with the audience. You will find big companies like Coca-Cola, Maggi and Mercedes focussing on the customers' feelings, which help them associate with the brand.

But what sets them apart from other companies who also try to increase their product visibility with the same emotion? Here comes the role of branding.

Establishing a brand image is essential for achieving success in a market where new products offering the same benefits are coming up now and then. Branding is more just than creating an eye-catching logo. It takes a lot of effort to create a unique identity that will set you apart from the competitors.

Partnering with a branding agency in India is the best way to shape your company’s identity.

In our blog, we will explore the world of branding and the role a branding agency plays in a company’s growth.

What is Branding?

Branding refers to the process of creating a unique identity by adding a distinctive feature to your product or service that differentiates it from other companies. The goal of branding is to make your organization memorable among the buyers.
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The concept of branding is often misunderstood by many. More people tend to focus on its visual components like the logo, design, graphics and packaging. However, it is just more than that. Branding encompasses the company’s values and the promise it makes to its customers, said an expert of a branding agency in India.

Now, let us take the example of Coca-Cola to understand this better.

There are so many soda companies in India but Coca-Cola has maintained its consistency in the market. But how?

Coca-Cola has marketed itself as a brand rather than selling the product. The brand is built on the idea of “enjoying a Coke.” It aimed to bring together family and friends to share and bring happiness. Thus, the USP of the brand is based on lifestyle and emotional connection which the people can relate to at a deeper level.

So, in other words, we can say that Coca-Cola is selling feelings rather the product itself.

Why is Branding Important?

The foremost importance of branding is to create an identity for your company that pushes the customers to buy your products/services through brand recall.

Some of the other benefits of branding as highlighted by the experts at a branding agency in India are as follows:

• Makes your product memorable: Branding makes the face of the company. Whenever people buy a particular product, they remember your brand.
• Builds trust: When a business becomes a brand, customers have a perception that you are trustworthy and credible. They completely rely on your business for quality.
• Give advantage to advertising: Branding gives an additional advantage to marketing efforts. It gives more recognition through advertising.

How does a branding agency help grow your business?

By leveraging the expertise of a branding agency, you can build a strong brand image with which you can resonate with the target audience.

• Build a strong brand identity: A branding agency has professionals who have the expertise to identify your company’s values, mission and USP and create a strategy accordingly. This includes creating the right logo, choosing appropriate background colours and maintaining consistency in the visuals to make your brand more recognisable.
• Develop a brand message across all channels: Every brand has a story with which it communicates with the audience. A branding agency helps define a brand message and voice. They craft compelling stories highlighting your brand’s journey, values and the emotional connection which is communicated with the target audience through all mediums.
• Establish brand loyalty: A reputed branding agency in Kolkata creates brand loyalty by constantly engaging with its customers. Existing customers are responsible for giving positive feedback and can even recommend your products to others, thereby representing quality service as compared to others. A way of developing customer loyalty is by giving discounts and other enticing offers.
• Improves customer experience: Branding agencies work together to create an improved experience for the customers. This includes creating a user-friendly website, creating personalised content and promoting the products on social media platforms. The better the consumer experience, the greater will be brand loyalty through recommendation.
• Thorough research: Branding agencies conduct thorough research on the market to identify the competitors and customer preferences. They use various tools to analyse market trends and brand perception by the audience.

Conclusion

In today’s market, a strong and impactful brand image is important to thrive in the market. By hiring a branding agency in India, you will be able to create brand strategies that will achieve long-term success.

If you want to grow your brand, you can get in touch with BUSFAM. We have experience in building the brand image of various businesses to the next level.