The client wished to increase brand visibility and raise adequate awareness across the country to stand out as one of the pioneering geriatric care service providers in Kolkata. The brand wishes to reach out to the mass audience and increase the client base.The main objective of the client was to boost their brand name and have a strategic online presence through effective branding and social media marketing. The brand wished to boost its social media presence to increase customer engagement and increase its visibility.
There was a steep competition owing to the growth in the number of geriatric care agencies in Kolkata. The brand lacked proper social media presence and online visibility. The social media engagement was inadequate and hence it affected brand awareness. Promotional advertisements were lesser in number and hence there was a minimum reach.Besides, the brand lacked a proper website which further kept the competitors on the edge and brand lacked the visibility.
Plus, the lack of online presence also affected brand awareness and kept the brand in the dark, away from the attention of the customers.
We focused mainly on campaign analysis and strategy creation to increase the conversion rate of the brand. Our deliverables included –
Rising Care Senior Health Solution is one of the pioneering geriatric health care service providers in Kolkata since 2013. The brand is loved and trusted by a number of senior citizens in Kolkata. We are still working on the brand to enhance its presence and to increase footfall. With our 360-degree digital marketing services in Kolkata, we enhance the social media presence of the brand and have increased the rate of engagement on the social media handles.
Our 360-degree digital marketing company can provide you with curated solutions to drive success and boost your brand presence online.