The development of Artificial Intelligence(AI) has greatly transformed the way various businesses operate. It has revolutionised the way tasks are performed. With the help of AI, companies are now able to automate tasks and gather insights from large data sets, which has increased the efficiency of operations and improved customer engagement.
Till now, ChatGPT has been one of the most powerful and widely used AI models. Created by OpenAI, ChatGPT is a natural language processing tool that not only understands but also generates human-like text. Be it content creation, market research, brainstorming ideas, or competitor analysis, ChatGPT has allowed businesses to streamline their operations and even optimise their marketing strategies.
However, the AI world is rapidly changing with new advancements happening every now and then. In addition to ChatGPT, another groundbreaking chatbot that has set new standards in the AI world is DeepSeek. Both these AI technologies have distinct features. But the question is, how do you decide which one is better for your business? Is ChatGPT the perfect fit for your needs, or is DeepSeek offering more advantages?
In this blog, an expert at a digital marketing company in Kolkata discusses what DeepSeek is, how the platform works, and whether it is capable enough to outshine ChatGPT.
DeepSeek is an advanced AI tool developed by China that functions in a way similar to ChatGPT. This advanced AI tool utilises different machine-learning techniques that help in predictive analysis. This helps businesses use large amounts of data to improve their decision-making capability and remain ahead of the competition. In fact, this AI tool is particularly valuable for companies that rely on large amounts of data for their strategic planning, campaign targeting and customer engagement.
OpenSource Technology: DeepSeek is an open-source model licensed under MIT technology. This means that open source software(OSS) can be accessed for free by developers for modification and redistribution within the AI community.
High-performance capabilities: One of the primary features of DeepSeek is its high-performance capabilities. It helps in quickly analysing complicated data sets and provides reliable and fast data-driven decisions.
Contextual understanding: Utilises advanced natural language processing techniques to understand user queries. This feature of contextual understanding in DeepSeek AI helps to eradicate irrelevant search results and shows precise answers based on users’ needs.
Multimodal capabilities: DeepSeek can work with various data types, including images and sounds. This allows companies to perform a wide range of AI data-driven tasks as compared to other AI models.
Both ChatGPT and DeepSeek help businesses improve their productivity. Let’s understand the comparison between the two, as stated by a digital marketing company in Kolkata.
Functionality: ChatGPT is a pre-trained AI model that focuses on Natural Language Processing (NLP). It is mainly designed to respond to users’ queries in a human-like manner and is great for generating conversational texts.
On the other hand, the strength of DeepSeek is its ability to use predictive analysis to interpret large data sets and forecast market trends, audience behaviour and competitor analysis.
Uses: Businesses can use ChatGPT for performing various tasks in an efficient and timely manner, like SEO-optimised content creation (blog posts, social media campaigns and product descriptions). It also helps in answering customer queries, assisting developers with writing codes and even assisting with market research.
However, DeepSeek is used in specialised fields including finance, healthcare, legal services and scientific research.
Data customisation and integration: ChatGPT offers customisation on the data on which it has been trained. The responses generated by ChatGPT AI are mainly based on past training rather than real-time. Hence, businesses can use this model for general purposes.
DeepSeek is also pre-trained; however, it has the capability to work on real-time data that can even be fine-tuned. Hence, this platform is ideal for businesses that rely on new data for decision-making.
Accessibility: ChatGPT can be accessed through platforms like OpenAI’s API and subscription services. It has a user-friendly interface and is a popular choice by both startups and large enterprises.
DeepSeek is an open-source platform, making it a cost-effective option for businesses to meet their specific needs.
According to the opinion of a digital marketing company in Kolkata, both ChatGPT and DeepSeek have unique advantages. The option to choose between the two depends upon your specific industry, business objectives and the problem you want to solve. For instance, if your focus is on automating content creation, improving social media marketing, or interacting with customers through chatbox, ChatGPT is the best option.
However, as a business owner, if you want to gain a competitive advantage, know market trends and analyse customer behaviour, using DeepSeek is the best-suited choice.
As AI is continuously evolving, both ChatGPT and DeepSeek will play an important role in helping business owners or industry professionals harness the power of AI to its potential.
If you need any personalised guidance, get in touch with BUSFAM, a reputed digital marketing company in Kolkata, to assist you in choosing the right AI tool and getting the optimal results.